Using the right color for your garage sale sign can make a drastic difference in the amount of customers you attract, but is there one color that conquers all? and is color the only thing that matters?
When it comes to signs, remember VCC: Visibility, Content and Consistency. First, customers need to see your sign, read what’s important, and if necessary, distinguish your sign from others.
#1 – VISIBILITY – Bright and Bold
Obviously this is where the color of your sign stands out. After extensive testing, many reviews, surveys, we even sacrificed a goat, we’ve discovered that the best color to use for your garage sale sign is…
THE BRIGHTEST COLOUR THAT NO ONE ELSE IS USING!
Usually Fluorescent PINK, GREEN or YELLOW
There are at least 3 bright colors of poster board that are available at almost any dollar store. They are very bright and are sure to be the basis of a hugely successful garage sale sign. Fluorescent PINK, GREEN and YELLOW. I also like them in that order, which I guess makes Pink my fav… but the most important thing, is standing out.
Now, buy lots of poster board and a thick BLACK marker. Also, think about how you’re going to mount the signs. Metal stakes are ideal but wood ones from Home Depot work too. I recommend making a slice on the top and bottom of your sign and then weaving the stake through. Just pray there’s no wind or rain or your signs will most likely disintegrate.
#2 – CONTENT – Make the important points BIG
Start with a Huge Arrow, the address, hours of operation, and then write Garage Sale at the bottom. When I see a bright pink or green sign, on the corner of the street in the summer, I know exactly what it is. All I really need is an arrow and an address. And if you post your sale on Glickin, an arrow is perfect. Here’s another tip: leave the space for the arrow empty until you put the sign up. Just to make sure you get it pointed in the right direction.
Before you dive into making your signs, decide if you want to go all the way with it or just do the minimum. Let me describe:
BEST WAY – Put big signs at all the major intersections and then little ones with arrows all the way into your sale. It’s hard work but if you have a lot to sell, it will be worth the effort. Just make sure your signs will weather the weekend or your customers might get lost if they miss even one.
EASIER WAY – Just hit the major intersections with large signs and skip all the little ones. This is totally fine, especially if you write “Garage Sale on GLICKIN APP”. Then customers will know that they can pull over and get directions right to your sale. Just don’t forget to write “APP”, because if they haven’t heard of Glickin, they won’t know what it is.
#3 – CONSISTENCY – Rinse and Repeat
I’ve already touched on consistency a bit and it’s really not that hard. Just don’t get fancy with it. Buy all the same color poster board, write the same way with the same plain black marker, and that’s it.
Remember the acronym KISS: Keep It Simple Stupid. If a customer gets lost for any reason and doesn’t turn to GLICKIN to find their way back, all they’ll have to do is find one of your signs and they’ll know they’re back on your trail. I also highly recommend that you write ‘Garage Sale “on GLICKIN”’ in big letters so people will know they just pull over, pull out the app, and “GO” straight to you.
If you have any tips on signs or anything else, please don’t be shy, let us hear it in the comments below.